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Description:
Attract, engage, and retain top talent with a story-driven approach that transforms your employer brand into a magnetic force.
Discover how storytelling can align minds with mission, driving growth, culture, and long-term success.
Susanna Rantanen, creator of The Magnetic Employer Branding Method™, combines decades of expertise in HR, marketing, and storytelling to help businesses build employer brands that stand out and deliver measurable results.
In this book, you will learn how to:
Build a magnetic employer brand that attracts top talent.
Use storytelling to align talent goals with your business mission.
Measure and prove ROI from your employer branding efforts.
Turn your company culture into a competitive advantage.
Gain leadership buy-in to integrate branding into your strategy.
Story-Driven Employer Branding equips leaders with proven strategies to transform talent acquisition and retention. This book empowers businesses to create emotional connections that fuel growth and engagement.
Unlock the power of storytelling to elevate your employer brand.
“if something is there, you can only see it with your eyes open, but if it isn't there, you can see it just as well with your eyes closed. That's why imaginary things are often easier to see than real ones.“
Norton Juster
The Phantom Tollbooth
